Our Values

Sustainability and ethical choices are at the core of our value system at On The Way.

Through our content and uniquely curated store, we hope to share how we lead by example of living with purpose and in harmony with our environment.

When you shop at On The Way, you can trust that all brands and products mentioned are aligned with the following value system:

“It’s not that we need to buy more, it’s that we need to buy better”
- Montana Lower

We do not stand for consumerism and will never push a product for the sake of buying something. Over the years, Montana has engaged with a very select group of brands in committed long term and meaningful partnerships. Through curating a store of her favourite products and brands that she genuinely uses every day, we are able to further support local and small businesses in living with purpose and aligning their work with their truth. Each product listed will provide a detailed and clear description of its origins and how it aligns with our value system.

If you’re here, you probably don’t need us to tell you why it is so important to support local, sustainable, ethical and social enterprise business’. But if you need some further convincing… 



  • “The fashion industry produces 10% of all humanity’s carbon emissions, is the second-largest consumer of the world’s water supply, and pollutes the oceans with micro plastics.”
  • When you shop local, you're making a personal investment in your neighborhood and community. In fact, for every $100 spent, roughly $68-$73 of it returns to local activity. This invests back into your community, supporting other local businesses, service providers, and farms.


“In my opinion, if a business doesn’t have a give back program or a clear answer to where their products come from, they are severely behind”
- Montana Lower